Monday 23 May 2011

Denotation and Connotation

Semiotics: The study signs and sign systems

Denotation: What an image actually shows and is immediately apparent, as opposed to the assumptions an individual reader may make about it.

Connotation: The meaning of a sign that is arrived at through cultural experiences a reader brings to it.

This is all about associated meanings think about the connected meanings of the following colours:

Red, black, blue, green, white, purple, yellow and pink.

read the article below which talks in detail about gender and the colour pink


Some connotations to places, people, music, colours, smells, objects and things have a commonly (universally) associated meaning for many people and then others have a very personal associated meaning (connotation) depending on our experiences.

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